Fund Strategy

We invest in the full value chain of sports and entertainment, identifying opportunities that span from the athletes themselves to the industries that support and elevate their influence

Steve Aoki Portrtait

Investing in the value chain of sports and entertainment

01

Entertainment & Media

The global entertainment and media (E&M) industry is experiencing significant growth, with its market size projected to reach approximately $2.7 trillion in 2024 and expected to further expand to $3.4 trillion by 2028, growing at a compound annual growth rate (CAGR) of about 7%

New Heights
Good Good
Improbable Media
02

Sports IP

The global entertainment and media (E&M) industry is experiencing significant growth, with its market size projected to reach approximately $2.7 trillion in 2024 and expected to further expand to $3.4 trillion by 2028, growing at a compound annual growth rate (CAGR) of about 7%

Premier League
TGL
F1
Overtime Gaming
03

Consumer Products

The global entertainment and media (E&M) industry is experiencing significant growth, with its market size projected to reach approximately $2.7 trillion in 2024 and expected to further expand to $3.4 trillion by 2028, growing at a compound annual growth rate (CAGR) of about 7%

Feastables
Prime
Candy Funhouse
04

Technology Integration

The global entertainment and media (E&M) industry is experiencing significant growth, with its market size projected to reach approximately $2.7 trillion in 2024 and expected to further expand to $3.4 trillion by 2028, growing at a compound annual growth rate (CAGR) of about 7%

OPN
Flo Health
Investments by Sector

Entertainment / Consumer (40%)

Technology (60%)

Target Portfolio Construction

Constraints

Emerging Sports IP:  Up to 20% of fund per investment. Consumer - Up to 10% of the fund per investment

Investment sectors

Sports IP, Sports Tech,  Entertainment, Media, Consumer Tech, Consumer Products

Latest

Jul

15

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2025

Steve Aoki Launches Venture-Focused Aoki Labs

Global DJ, producer, and entrepreneur Steve Aoki launched Aoki Labs to fund investments at the intersection of entertainment, wellness, consumer innovation and longevity.

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Oct

16

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2024

Steve Aoki Joins Neuro Gum as Investor, Backing the Brand Revolutionizing Mental Performance

The renowned DJ and entrepreneur supports Neuro Gum’s mission to empower better minds with the new generation of gum and mints

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Aug

27

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2024

The Real-Life Diet of Steve Aoki, Who Has Five Cold Plunge Tubs at His House

The DJ told GQ about letting go of the party lifestyle, turning himself into a longevity guinea pig, and why he requests a backstage yoga mat these days.

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Jul

26

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2024

Steve Aoki on How He Balances Health and a Quest for Longevity with Worldwide Partying

The globe-trotting DJ and producer is working hard to stay on top of the EDM world at 46. He shares his plan to win the longevity game

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Jul

1

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2024

Steve Aoki: Exploring New Frontiers in Music, AI, and Space

Worth spoke to renowned DJ and producer Steve Aoki about his new travel habits, AI, music, and plans to visit the moon.

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Apr

26

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2024

Steve Aoki Has No Problem Using Artificial Intelligence To Build Tracks: ‘You Can’t Stop AI… You Just Have To Ride The Wave’

The superstar DJ/producer also talked about the joy of rising AAPI representation in music in his current Billboard cover story.

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